TasteHub
TasteHub's Chef Profile is a dynamic platform designed to empower private chefs by connecting them with clients seeking personalized culinary experiences. This digital tool allows chefs to create, customize, and showcase their profiles, making it easier to expand their client base and book events. The platform not only enhances visibility for chefs but also provides a seamless experience for clients to discover and hire the perfect chef for their needs.
This Project was created as a home assignment for a big UX/UI company in Tel Aviv.
The Product
TasteHub is a platform that connects private chefs with clients looking for personalized culinary services. Clients can discover talented chefs, explore their specialties, and book them for events. Chefs can create and customize their profile, expanding their clientele.
My Job
For this commission, I designed the chef’s page from the chef’s perspective.
The deliverables included:
Chef Profile
The Space where the chef uploads and manages their commissions, uploads media, and update menus.
Editing And Customization Features
Allow the chefs to update their bio, upload pictures, Create menus, and receive updates.
User Centric Features
Include features that are mindful of the user, and that will make their user experience pleasant, and right for them
Design Best Practices
Research based and proven UX guidelines and practices to improve the operation of the interface.
Research
Competitive Analysis
Good
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Their Platform Seems Extensive. Lots of features & options.
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They Include marketing tools and support with their service.
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I Like their Logo (It inspired me for later).
Bad
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Their interface looks cluttered and complicated.
Good
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They work with a “Tag” System, which makes it easier to find what you’re looking for.
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They Include marketing tools and support with their service.
Bad
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They made a few questionable UX decisions that make their system unpleasant to operate.
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Their microcopy is unclear.
Best Practices Research
I wanted to learn more about how popular Platforms that design their user profile pages.
I had a look at some well known systems, specifically their desktop versions.
User Research
Next, I Wanted to learn more about chefs, and what they have to deal with on a daily basis. So I did some reading like a good Psychology major.
Based On:
Insights
Ideation Sketching
First, I did an MVP Brainstorm.
I Use a tablet App called "Concepts"
Wireframe
Spacing
Tools I Used:
For the overall design
For icon design and mockups
For Persona and Sizing
For Best Practices
Clear Info
Include Tooltips for every piece of information, for maximum clarity.
Profile - Bio
Profile - Photos
Profile - Menus
I added an option to activate and deactivate menus, for seasonal menus, and to prevent data loss.