Barby Reimagined
This case study showcases my process of transforming Barby's app into a dynamic platform that reflects their brand and improves user experience. With user research and design thinking, I created a design that aligns with the venue's visual identity and user needs. Dive into the details below and discover how my strategic approach elevated the Barby concert experience.
This Project was created as a home assignment for a big UX/UI company in Tel Aviv.
Overview
Barby is one of Tel Aviv's most iconic live music venues, known for hosting a wide array of local and international artists. Established in 1994, Barby has become a cultural hub in the city's vibrant music scene, offering an intimate atmosphere where fans can enjoy performances across various genres, from rock and indie to electronic and jazz. The venue is celebrated for its excellent acoustics, a dynamic stage setup, and a loyal audience that appreciates its authentic, underground vibe. Over the years, Barby has solidified its reputation as a must-visit destination for music lovers in Israel.
My Goals
My primary goals for the Barby app rebranding and design project were threefold.
First, I aimed to streamline the ticket management process, making it easier for users to purchase and manage their tickets directly through the app, thereby enhancing the overall user experience.
Second, I focused on increasing ticket sales by creating a more intuitive and engaging interface that encourages users to attend more events.
Finally, I set out to rebrand and design the app with a distinct "underground smoky dark music venue" vibe, capturing the essence of Barby's unique atmosphere. This involved incorporating visual and interactive elements that reflect the venue's gritty, authentic character, ensuring that the app resonates with both new and returning patrons.
The new logo I designed.
Understanding The User
These insights highlight the need for a more streamlined and proactive approach to ticket management and event awareness within the app, ultimately driving user engagement and satisfaction.
Insights
Centralized Ticket Management
Implement a streamlined ticket management system within the app that allows users to easily store, access, and present their tickets, minimizing the risk of misplacement.
Personalized Notifications
Develop a robust notification system that alerts users in advance about upcoming concerts by their favorite artists, tailored to their music preferences and past event attendance.
User-Friendly Interface
Design an intuitive and easy-to-navigate interface that reduces the steps needed for users to perform key actions like ticket retrieval and event discovery.
Aesthetic Alignment
Incorporate a dark, moody aesthetic in the app's design to reflect the underground, authentic vibe of the Barby venue, ensuring a cohesive brand experience.
Personas
Erez Cohen
Age: 29
Occupation: Software Developer
Location: Tel Aviv
Interests: Indie rock, electronic music, live concerts.
Tech Savvy Level: High
Goals:
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Easily access and manage concert tickets.
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Receive timely notifications about favorite artists' concerts.
Pain Points:
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Frequently misplaces digital tickets.
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Misses events due to late notifications.
How the Barby App Helps:
Centralized ticket storage and personalized notifications.
Talia Levi
Age: 24
Occupation: Social Media Manager
Location: Herzliya
Interests: Pop music, festivals, social events.
Tech Savvy Level: Medium
Goals:
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Keep tickets organized and easily shareable.
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Get updates on events that match her music taste.
Pain Points:
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Struggles with managing and sharing group tickets.
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Misses events due to late discovery.
How the Barby App Helps:
Simplifies ticket management and provides timely event updates.
Information Architechture
Low Fidelity Sketches
Boot-Up & Onboarding
Initial Setup
Home Page
Concert Info & Tickets
Ticket Checkout Process
High Fidelity Screens
My Goals
I conducted a survey to gather insights into the ticketing experience of Barby venue attendees.
The survey revealed that a significant majority (about 68%) of users receive their tickets via email or text message. However, over 55% of these users reported frequently misplacing their tickets, leading to frustration and delays when attending events.
72% of respondents mentioned that they don't receive timely notifications about concerts by artists they follow or enjoy. This often results in them missing out on events they would have liked to attend.
Further data showed that 64% of users would prefer a more centralized and intuitive solution within a dedicated app that not only stores tickets but also provides personalized notifications for upcoming events based on their music preferences.